Redefine the limits of power and control with the all-new Bridgestone Potenza S001. Formula 1 precision meets superior traction and manoeuverability in Bridgestone’s latest ultra-high performance tyre. Developed and tested in motorsport’s toughest arena, the Bridgestone Potenza S001 lets you unleash the full potential of your high-performance vehicle with guaranteed comfort and safety.
Advanced asymmetric tread pattern for outstanding sports performance in wet and dry conditions
Super slant grooves for rapid evacuation of water and high traction stability on wet surfaces
High-grip shoulder blocks for optimum road holding, high braking force and maximum cornering grip.
EU Tyre Label and Efficiency Classes
The European Union has introduced the EU Tyre Label by Regulation (No. 1222/2009) identically and bindingly for all EU member states. It applies to passenger car tyres, light commercial vehicle tyres and heavy commercial vehicle tyres produced after 01.07.2012.
Three different areas are tested: rolling resistance, wet grip and the rolling noise the tyre makes on the road.
The following are not affected by the EU Tyre Label: retreaded tyres, professional off-road tyres, racing tyres, tyres with additional devices to improve traction such as spiked tyres, T-type emergency tyres, special tyres for fitting to vehicles first registered before 1 October 1990, tyres with a maximum authorised speed of 80 km/h, tyres for rims with a nominal diameter of 254 mm or less or 635 mm or more.
With this regulation, the European Union is pursuing the goal of promoting economic and ecological efficiency in road traffic as well as increasing road safety on the one hand, and on the other hand, granting consumers more product transparency and at the same time serving as an active decision-making aid.
Already during the incorporation, experts criticise the fact that the EU Tyre Label unfortunately only shows a few product characteristics. Apart from rolling resistance, wet grip and rolling noise, which are the main focus of EU tyre labelling, tyres have much more important and safety-relevant product characteristics, such as aquaplaning properties, driving stability, service life, braking properties on dry and wet roads, behaviour in wintry conditions, etc.
Tyre manufacturers point out that test results from various institutions and journals remain an important information medium for the end consumer. These tests usually focus on further safety-relevant product characteristics besides the EU standard qualifications for tyre labelling, which are always important for the final customer.
POTENZA S001 tyre review
Average based on 798 test results
Grip in dry conditions
Braking in dry conditions
Grip in wet conditions
Braking in wet conditions
Grip in snow
Internal noise level
01.11.2021 from Jeremy Nicholls This is the Volvo recommended tyre on this wheel for this car; generally very happy after Goodyear’s on previous non sporting V70s.
01.11.2020 from Stewart Blake LEISHMAN This is the second set of the same tyres, and yes they hold the road well. When you have 20 something inch of rubber on the road they can really hold there own. The Which magazine holds Bridgestone to high esteem.
13.10.2020 from Bowber Great tyres, good grip especially in wet, feel safe! Noise isn’t too crazy, hopefully get some decent mileage out of them
11.07.2020 from Pat Much better in the wet than Dunlop tyres that were on the car.
* List prices, when available, provide a net basis for calculating sales prices between tire manufacturers and their distributors. In no event are they selling prices that are paid or customarily paid.
**Prices include VAT and delivery within mainland UK (excl. Scottish Highlands).