The Bridgestone Ecopia tyre combines outstanding stability and response with extremely low rolling resistance, superb fuel economy and reduced CO2 emissions. Ecopia lets you tread lightly but surely, achieving a perfect synergy between superior safety and environmental performance. Advanced Ecopia compound resulting in reduced rolling resistance. New rib-linked blocks giving a more even pressure distribution for higher braking response. Optimised 3D tread block shapes reduce contact noise for a quieter and more economical ride.
EU Tyre Label and Efficiency Classes
The European Union has introduced the EU Tyre Label by Regulation (No. 1222/2009) identically and bindingly for all EU member states. It applies to passenger car tyres, light commercial vehicle tyres and heavy commercial vehicle tyres produced after 01.07.2012.
Three different areas are tested: rolling resistance, wet grip and the rolling noise the tyre makes on the road.
The following are not affected by the EU Tyre Label: retreaded tyres, professional off-road tyres, racing tyres, tyres with additional devices to improve traction such as spiked tyres, T-type emergency tyres, special tyres for fitting to vehicles first registered before 1 October 1990, tyres with a maximum authorised speed of 80 km/h, tyres for rims with a nominal diameter of 254 mm or less or 635 mm or more.
With this regulation, the European Union is pursuing the goal of promoting economic and ecological efficiency in road traffic as well as increasing road safety on the one hand, and on the other hand, granting consumers more product transparency and at the same time serving as an active decision-making aid.
Already during the incorporation, experts criticise the fact that the EU Tyre Label unfortunately only shows a few product characteristics. Apart from rolling resistance, wet grip and rolling noise, which are the main focus of EU tyre labelling, tyres have much more important and safety-relevant product characteristics, such as aquaplaning properties, driving stability, service life, braking properties on dry and wet roads, behaviour in wintry conditions, etc.
Tyre manufacturers point out that test results from various institutions and journals remain an important information medium for the end consumer. These tests usually focus on further safety-relevant product characteristics besides the EU standard qualifications for tyre labelling, which are always important for the final customer.
Ecopia EP150 tyre review
Average based on 241 test results
Grip in dry conditions
Braking in dry conditions
Grip in wet conditions
Braking in wet conditions
Grip in snow
Internal noise level
13.01.2022 from Krishna Don't buy any car with Bridgestone Ecopia EP150.
No warrenty on this EP150 model tyre
Noisy while driving
Won't last for more than 10,000kms
Thread not good
Worst customer support and engineer support by Bridgestone.
02.09.2015 from Douglas Colborne I matched the originally (manufacturer) fitted tyres in this instance.
05.05.2012 from George Sak The Bridgestone Ecopia EP150 is designed to be fitted to small & medium cars
* List prices, when available, provide a net basis for calculating sales prices between tire manufacturers and their distributors. In no event are they selling prices that are paid or customarily paid.
**Prices include VAT and delivery within mainland UK (excl. Scottish Highlands).