Safe and economical: For 70 years now, Barum tyres have been a match for any situation

29/05/18

The low-cost Barum brand offers an extensive range of tyres for everything from subcompact and compact cars to SUVs and vans. An all-season tyre joins the line-up in the brand’s anniversary year.

The Barum brand was formed in 1948 by the merger of tyre manufacturers Bata, Rubana and Mitas in the city of Zlín in what is now the Czech Republic. The name Barum is made up of the initial letters of the founding companies’ names. The plant in Otrokovice was established in 1966. Today the plant’s 4,800 or so employees turn out more than 21 million passenger car tyres and around one million truck tyres every year. That makes the company the biggest employer in and around Zlín.

Collaboration with Continental has been a crucial factor in the development of the brand. It began in 1992, initially in the shape of a joint venture, and just one year later led to Barum becoming part of the global Continental Corporation. From then on, Barum operated under the name of Barum Continental spol. s.r.o., changing to Continental Barum s.r.o. in 2012, and had access to top-class research operations and efficient high-tech tyre technology.

To this day, Continental continues to invest substantial amounts in the development of the brand and the ongoing expansion of its production facilities. By way of example, in 2001 an innovative high-tech manufacturing cell system was set up at the main Barum plant, while in 2016, a new production hall for truck tyres brought a threefold increase in production capacity. Today, Barum manufactures not only car, SUV, van, truck and industrial tyres, but also brake pads and discs, hoses and lines. In its anniversary year, the brand has added the all-season Barum Quartaris 5 tyre to its car and SUV range.

New: The all-season Quartaris 5

The new all-year product adds optimum performance in summer to reliable performance in winter. One key technical characteristic is the tyre’s three-part tread structure, with stiff shoulder blocks for good handling properties on dry roads and a center section with a high sipe density, optimized for winter running. In combination with two circumferential grooves, wide shoulder notches make for effective water displacement. The new Quartaris 5 is initially available in 30 attractive sizes for 13 to 18-inch rims and with approvals for speeds of up to 240 km/h – including special SUV sizes with high load capacity and a rim protection rib.

Continental AG
Continental develops pioneering technologies and services for sustainable and networked mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2017, Continental generated sales of approximately €44 billion and currently employs more than 238,000 people in 61 countries.

(Quelle: Continental)