Imperial is the third own brand of the Belgian tyre wholesaler Deldo Autobanden NV. In 2011 the first Imperial Tyres came on the market, whereas the company Deldo was already founded in 1988 selling around six million tyres per year. An international team of experts develops the Imperial tyres in Asia with production sites in China. They focus on a long service life and excellent braking characteristics with a very low price at the same time.
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