Since 1972, Apollo Tyres Ltd has grown from an obscure Indian tyre manufacturer to one of the most competitive companies in the business. Today, Apollo products are sold in over 100 countries, including the UK, and the catalogue includes tyres for a wide range of vehicles – including bicycles, passenger cars, SUVs, light and medium trucks, lorries, and buses.
Apollo’s extraordinary growth shows a coherent long-term strategy that emphasizes a keen interest in the implementation of modern technologies and strict quality control – essential for any manufacturer that wants to produce more than just another budget brand. And, on the subject of brands, today the company owns no less than five.
Besides Apollo, there is the venerable and reputed Dutch brand Vredestein, the group’s premium contender; another name with a respectable pedigree is the Swiss brand Maloya, which has been successfully brought back from a hiatus of some years. The Apollo family also includes Kaizen and Regal, these being however focused on producing tyres for heavy trucks and buses.
Apollo offers a variety of tyre models that manage to be competitive in today’s intensely disputed market by offering quality at a reasonable price. By rising well above the budget crowd in terms of technology and design finesse, Apollo’s image has improved considerably on the picky European market. Nevertheless, the brand is wisely placed below the premium price segment, avoiding direct competition with the industry’s giants and consolidating its own very sought-after niche.
Mytyres.co.uk is happy to present you with a diverse choice of Apollo tyres, suitable for nearly any vehicle and any motorist. Whether you need summer, winter, or all-season tyres, you can find a wide variety of models and sizes within our catalogue – all at unbeatable prices