Part of the famous Fiat Group since 1969, Lancia was founded in 1906 in Turin (core of much of Italian automobile production history) by Vicenzo Lancia. Well known for using Greek alphabet letters to name its models, Lancia has had great success in motorsports; after a brief involvement in Formula One in the 50's, the company finally found its vocation in rallying, beginning with the early 70's.
In 1972, the gorgeous Fulvia won the International championship, foreshadowing a tremendous winning spree in the 1973-established World Rally Championship (WRC).
Amazingly, despite redrawing in 1993, Lancia remains the most successful WRC manufacturer to this day. The revolutionary Stratos claimed the title in 1974, 1975, and 1976; the D37, last of the romantic era' rear-wheel drive champions, won in 1983; finally, the legendary Delta managed the most extraordinary achievement in WRC history, winning an incredible six consecutive titles between 1987 and 1992.
Although the manufacturer has ceased selling its products outside Italy beginning with June 2014, mytyres.co.uk still offers you a complete catalogue of summer, winter, and all season tyres for your Lancia. For the classic Lancia Delta, we recommend tyre brands such as Bridgestone, Continental; or Maxxis; for the Prisma, brands like Fulda or Viking are very popular. Of course, the above mentioned brands represent only a fraction of what we have to offer for your Lancia, regardless of the model.